Trunk club: stylist features
CAMPAIGN & CONTENT STRATEGY
Women’s styling service Trunk Club needed to position itself as both a high-end “box” option and trusted partner to gain market share against mid-range competitors. As the creative and content lead, I developed and oversaw seasonal campaign strategies that leveraged Trunk Club’s key values to drive the brand promise home through resonant storytelling—and elevate Trunk Club as the premium styling service.
One of Trunk Club’s key differentiators was that our stylists were real people solving real problems—not a computer algorithm (like other box services). Our stylists themselves were a value proposition that needed exposure. I created a campaign that featured our stylists in the merchandise we sold (styled by them), putting both our real people and product in the spotlight—all at low production cost. Accompanied by styling tips to push our expert advice tenet and shot in a real, relatable way, our “Stylist Features” campaign became one of our most successful and effective campaigns that we ran season over season.
I drove the campaign concept, strategy, and messaging, and partnered on creative direction, production, and styling.
During my tenure at Trunk Club, the women’s brand experienced a 64% business growth, over $6M in average monthly sales, 250,000 new leads, and 65,000 new members.
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