JAANUU: BRANDING
BRAND STRATEGY & COPYWRITING
As Content Director for medical apparel company Jaanuu, I oversaw the internal creative team’s content and copy lane including strategy, concepting, and execution from campaigns to branding.
Jaanuu was physician-founded, giving it a key differentiator in the market, but our branding didn’t leverage it. In 2022, we rebranded to position our co-founder Dr. Neela as the brand’s authority while delivering a bold call to action to our community: to reimagine greatness. For us, greatness wasn’t defined by the rich or the powerful, but by real people making a real difference—healthcare professionals themselves.
I partnered with marketing leads to hone the brand strategy and story including our new belief, mission, call to action, design philosophy, and co-founder background.
REBRAND ASSETS
