allmodern: print catalogs
EDITORIAL DIRECTION & COPY OVERSIGHT
As the Head of Editorial for home decor brand AllModern, I oversee the content and copy lane for all omni-channel creative, including the brand’s seasonal catalog.
AllModern is all about making modern accessible, warm, and mostly: simple. For each catalog, we focused on the ease of bringing modern home while connecting with the reader at an emotional level, helping them see modern not as impractical or cold, but achievable for real life living.
To double down on our pillars of ease and authority, we repurposed our entire January catalog into a “How-To Edition”, helping our community make their new year both happy and easy with real life solutions for every space.
SELECT SPREADS
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