ALLMODERN: BRAND BOOK

BRAND STRATEGY & COPYWRITING

As the Head of Editorial for home decor brand AllModern, I oversee the content and copy lane for all omni-channel creative, including brand strategy and messaging.

In 2023, we realized our AllModern brand book no longer reflected our updated brand direction. In partnership with our creative director and designer, we reimagined the brand book to map back to our identity. By sectioning the book into four digestible chapters and storytelling AllModern from journey to personality, we helped it come to life in an intentional, resonant format that sets the foundation of the AllModern brand.

I was responsible for flow, copy, and voice direction.

CLICK THROUGH TO REVIEW THE BOOK BELOW